Marketing: Developed copy and design elements to support existing communications channels with a new brochure, trade show materials and their 2011 annual report.
Branding: Developed brand platform and messaging strategy; refreshed logo and stationery; created new copy for website, prepared new brochure and trade show artwork.
Media Relations: Wrote and distributed press materials and content for website.
Research: Conducted phone interviews with key corporate clients to explore brand strengths and refine best path forward for business development.
Research: Studied and reported on online sustainability positioning for multiple companies serving the environmental consulting space.
Branding: Created a sub-brand, VOC BioTreat™; to help the company market a novel wastewater treatment program to their global refinery and chemical company clients; tracked all outbound communications to client, developed new tools as the project matures.
Media Relations: Supported public messaging for a global press conference through media training spokespeople, writing press materials and editing presentations related to the release of findings on a workplace safety report.
Writing: Edited and proofread proposal for client team.
Internal Communications: Created discussion guide for internal focus groups; developed an internal communications strategy around a new product launch; strategic counsel to human resources team on messaging structure.
Training: Facilitated Myers-Briggs Type Indicator® training and worked with all staff on exploring communication preferences and team-building skills as they evolve into a high-performing team.
Strategy: Hosted strategy session to explore intent and core elements of the brand positioning.
Creative: Refreshed logo and entire stationery suite.